some of my work.
Education
WSET Certified Educator for Levels 1-3 in Wines and Levels 1-3 in Spirits for WSET Americas and previously Grape Experience
Facilitated WSET Educator Training Programmes in Napa Valley, Miami & New York
Successfully ran custom WSET courses for Bright Cellars’ executive leadership, sales, and marketing teams
Designed and built online beer & spirits courses for nationally recognized education platform 360training
Conducted team education workshops for Castell Son Claret’s 2-star Michelin Restaurant in Mallorca, Spain, Bright Cellars, Chateau de Pommard, and more.
Instructed private wine classes at Presidio Golf Club, San Francisco Wine Center, Parties that Cook, The Barrel Room, Howells, Farallon, Amelie Wine Bar, and more.
Designed & produced a 6-module wine course for Bright Cellars’ Wine Wisdom digital application
Content
WSET blog copywriting & educational video content
Slow Wine Guide contributor and award panelist
Bright Cellars education copywriting and video content for YouTube, TikTok & Instagram
Copywriting for London-based wine retailer Elicité, online spirits retailer Flaviar, Coursera, Audiogram, and more
Articles published in Decanter, The Drinks Business, Harpers Wine & Spirit, THE PRESS (San Francisco Chronicle), Liquor.com, SevenFifty Daily, Whisky Advocate, Chilled Magazine, SOMA Magazine, OZY, and more.
Trade Events
Director of event programming and moderator for WSET’s first-ever Global Summit
Event & Partnerships Director for Rare Spirits Assembled’s 300+ attendee conferences in San Francisco & Denver featuring top-tier spirits brands
Grape Experience WSET Education Week Trade & Media Launch
Presented educational seminars & at Vinexpo New York
Hosted & moderated a panel of prestigious French wine brands at the Vancouver International Wine Fair
Judging & Consulting
Wine Competitions: Decanter World Wine Awards, International Wine Challenge, Slow Wine
Spirits Competitions: American Distilling Institute, San Diego Spirits Competition, Women's Wine & Spirits Awards
Wine app product design & UX for magia.ai
Commissioned by Wine Australia to build a 1,000-person list of California-based wine industry contacts to secure attendees for their US trade shows
Built an international wine program for Orv's Farm Market’s grand opening
Media Relations
Managed crisis preparedness strategy, data insights, media training, and subject matter expert recruitment for Wine Institute (California Wines)
Secured international media coverage and top-tier wine awards for Château de Pommard
Organized and facilitated media trips throughout California & France
Managed brand launch and secured media coverage & spirits awards for Loch & Union Distilling
Managed brand strategy and secured international media coverage for YANU, Quintessa, Materra | Cunat Family Vineyards, Bacon Jam, Napa Valley Marriott, and top-tier restaurants in San Francisco
Strategic Partnerships
Trade relations partnership with Pernod Ricard for sponsored WSET courses
Facilitated video content partnership with SommTV
Presented educational seminars in partnership with SommCon, Moët Hennessy USA, George Brown College, and Women of the Vine & Spirit